When I first moved to Melbourne from Sydney 12 years ago, I heard a saying I’d never heard before. “NQR”, people would say with a wink, and the conversation would end.
“NQR?”, I asked one day.
“Yeh, you know, Not Quite Right.”
Turns out there was a bulk grocery store of the same name that sold food in damaged packaging. Cans with dents, sacks with tears, that kind of thing. And the name of the store had been adopted as the shorthand for communicating something was “off” with a particular individual. Sort of like saying “he’s a few sandwiches short of the picnic”, only without the effort.
“NQR?”, one would ask. “Yep”. Enough said.
***
If you’ve ever had any dealings in the professional craft sector you’ll know people talk a lot about what makes something art and what makes something craft. Usually, they end up rolling out a very old and tattered premise: that craft is about the useful and art is not.
It occurs to me now the real distinction lies in the “not quite right”. Making the “not quite right” is what all artists, consciously or unconsciously, are setting out to do.
This isn’t an original idea. It has a long provenance. The Russian formalist literary critic, Viktor Shklovsky first used the term “defamiliarisation” in 1917 to refer to the strivings of the poet, the painter, to make strange the familiar.
The European philosophers of the 20th century, people like Heidegger and Derrida, standing on the shoulders of people like Shklovsky, deliberately sought to extend and exploit language that was defamiliarised. If language could be made strange to us, they speculated, what new things might we glimpse outside its usual remit?
The idea extends all the way to the field of artifical intelligence and computer programming with the postulation of the “uncanny valley”, the small region of human perception lying on either side of a norm, which I’ve written about previously in relation to Michael Jackson. The not-quite-right of art is about creating in the uncanny valley, and the best art has happened upon the sweet spot in that place.
The best, the most successful art has an indisputable effect on us. There’s no gainsaying it. We’re hooked and mesmerised in front of it, and it has everything to do with the tension between the familiar and the strange.
***
Image: One of the famously disturbing works of Australian artist, Patricia Piccinini; photo taken by me at Bendigo Art Gallery, Victoria, Australia
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