
The world of work has changed radically from what it’s been for decades. It doesn’t cut it any longer for employees to be merely compliant, merely obedient. Once it did; no question.
Now, the ability to outsource and the internet are driving down the cost of any task that can be commoditised, and being obedient can only lead to redundancy.
This applies to both employees and their organisations. Employees will, sooner or later, be replaced with cheaper workers; organisations will, sooner or later, go out of business. Compliance, following the rules, doing no more or less than what the boss tells you to do, is not what’s required to survive in the evolving business world.
Emotional labour
What’s required, Godin says, is to start viewing work as the opportunity to become a “linchpin”. And being a linchpin, in Godin’s world, is to be indispensable. If a person is a linchpin, he will have the inside running in surviving and thriving in the new world of business. It’s not a guarantee of success, but it’s a big head-start.
The linchpin is not defined by what they do. The linchpin is defined by what they give; as Godin conceives it, they give care, joy, surplus, “emotional labour”.
The chance to do art
Godin spends significant time on the role of the gift and his book is strongest at this point. He refers to the French sociologist, Marcel Mauss, who pioneered thinking on the gift, though he diverges from Mauss on the issue of reciprocity. For Godin the gift lies precisely in the absence of reciprocity or its expectation.
A person who creates gifts to give away – gifts of knowledge or care or attention – is also the definition of an artist. The new workers, the linchpins then, are reconceived as artists, and work becomes a “chance to do art.”
Got joy?
Godin gets a little sidetracked in the book, and profitably so, by my lights.
When he starts out it’s about becoming indispensable. By midway, he’s mostly left behind indispensability and the word “linchpin” as the huge intrinsic rewards of reconceiving work hove into view. Rewards such as joy, aliveness, contribution, and, if you still need it, indispensability.
The logical and happy conclusion of Godin’s thinking is that if work is reconceived as the opportunity to do art then pretty much any job, including the job one already has, becomes a great job.
The lizard
The only thing standing in the way of employees creating these great jobs is the “lizard brain” or amygdala, the ancient reptilian remnant that sits atop our brainstem with its tongue on the flight-or-fight switch. It sets out, he says,
to sabotage anything that feels threatening, risky, or generous.
Until we recognise and deal with this factor, which, drawing on Stephen Pressfield’s book The War of Art, he also calls “resistance”, we will stay frustrated in our jobs.
Superpowers
I enjoy Godin’s style, here in the book, and in his blog. It’s all pith.
At one point in the book he talks about reading superhero comics as a kid; Batman, Superman and the “lesser” heroes who had to “speak up and describe their superpowers.” He extrapolates that each of us probably has one or two superpowers, and becoming a linchpin requires us to name and own, without coyness, our superpower. Crucially, he says,
The ‘super’ part and the ‘power’ part come not from something you’re born with but from something you choose to do and, more important, from something you choose to give. [my italics]
If I were naming one of Godin’s superpowers, I’d say he’s the king of pith.
And this really works in the blog. In a book, I felt a few longueurs. There are some good insights, and I think he could write a big beautiful book on the power of gift. I would look forward to reading it. For now, Linchpin is not quite greater than the sum of its parts.
On the subject of superpowers …
If I tell you one of my superpowers, will you tell me one of yours? Yes? Here goes … one of my superpowers is guessing! Yes, I’m a master guesser. I can guess all kinds of things, and I don’t really know how it happens. No accident I’ve worked as a management consultant, what?
Now, before you run away …
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