I sat down a few weeks ago and estimated the amount of time I’m spending on social media each week, and it was about 23 hours.
That’s not including writing in this blog.
I was shocked. Maybe there’s nothing intrinsically wrong in this, and I enjoy most of it in an aimless kind of way; all the same, I don’t want to be spending so much of my life on it. Since then, I’ve dropped a few activities and cut back on the time I spend on other activities.
I also saw that I view writing in this blog as being in a different category, and that I really value it.
I may not always have something to say and I treasure the fact I have a place to say it when I do. Furthermore, it’s a place which is free from considerations and calculations. Here, the stats don’t matter and there’s no purpose or agenda, particularly not a marketing agenda which, in other places, can be deafening.
This re-evaluation was prompted by a half-day course on social media I attended. The well-meaning presenter deluged us with lists of do and don’ts, tips and strategies for growing our “social media presence” for business purposes.
After the 100th slide on driving our Twitter followers from 5,000 to 10,000, or the futility of relying on native Facebook (hence, you’d better just pay up and get a Facebook ad), or the new must-do of Periscope, Vine or blah blah blah, my friend leaned over and whispered, “I think I’m going to go live in a cave.”
It was so sweet to escape into the fresh air and run to the nearest cafe to be with people enjoying themselves across the table from each other.
What is the point of all this? It’s insane. We don’t need more noise. We need less.